PRIMO car scents
SHOP NOW
TRENDING RIGHT NOW

TRENDING NOW

View all
VIEW ALL TRENDING →

BEST SELLERS

 View all
REFA3Y
Sale

REFA3Y

REFA3Y
LE 399.00 LE 600.00

Car Sunshades
Nasser sunshade

Nasser sunshade

Nasser sunshade
LE 591.00

FIND YOUR VIBE

SHOP AIR FRESHENERS

Five worlds. Find the one that matches your vibe.

Pop Culture

Pop Culture

EXPLORE →
Street

Street

EXPLORE →
Aesthetic

Aesthetic

EXPLORE →
Football

Football

EXPLORE →
Cars

Cars

EXPLORE →

HANG YOUR STYLE

More Than Just a Charm.

Give your mirror some personality. Pick your style, hang it up, and make every drive feel more like yours.

Regular Charm THE CLASSIC
PRIMO MIRROR CHARMS

Regular Charms

Simple. Clean. Yours. Add the finishing touch to your rear-view mirror.

EXPLORE CHARMS →
Spotify Car Mirror Charm SCAN & PLAY
PRIMO SPOTIFY CHARMS

Spotify Charms

Your vibe has a soundtrack. Scan your charm and take your favorite song on every drive.

EXPLORE SPOTIFY →

THE DETAILS MATTER

Complete Your Ride.

Car Beads
PRIMO ACCESSORIES

Car Beads

Small detail.
Big difference.

EXPLORE →
COASTERS
PRIMO ACCESSORIES

Coasters

Style lives
in the details.

EXPLORE →

MADE BY YOU

CUSTOMIZATION

Choose your product and make it yours.

View all
CUSTOM Customize Your Air Fresher

Customize Your Air Fresher

LE 520.00
CUSTOMIZE YOURS →
CUSTOM Customize your Spotify Charm

Customize your Spotify Charm

LE 480.00
CUSTOMIZE YOURS →
CUSTOM Customize your Regular Charm

Customize your Regular Charm

LE 329.00 LE 450.00
CUSTOMIZE YOURS →

Join our family